AdWords Management

AdWords Management is the mangement of Google AdWords Accounts.

Google AdWords are the text ads (sponsored links) on the top and right hand side of Google Search Results.

Google charges the advertiser only when an internet user clicks on his ad. The cost per click is dependant on the quality score of the keyword which triggered the advertisement.

The quality score is calculated by the bidding price, the popularity, the relevancy of the keyword and other factors.

AdWords Management is the management of these ads.

With proper AdWords Management, Google AdWords can be one of the most effective and cost effective marketing tools you have ever used.

COZA Marketing AdWords Management staff are all qualified Google AdWords Professionals. This status is maintained by writing the Google AdWords Professional's exam each year.

We work in close proximity with Google Support staff to ensure your campaign receives speedy resolutions to problems that might occur.

AdWords Management Service with COZA Marketing includes but is not limited to:

AdWords Campaign Setup

• Testing to ensure website is user and search engine friendly
• Goal Setup
• Creating of AdWords Accounts
• Creating of AdWords Campaigns
• Creating of AdWords AdGroups
• Creating of Advertisements for search and content network
• Keyword research
• Google Analytics Setup
• Conversion code configuration and setup
• Setup of budget alert and warning system
• Setup of Websup Website Monitor System

AdWords Campaign Management

• Keyword monitoring
• Ad performance monitoring
• Budget monitoring
• Invalid click monitoring
• Website monitoring (24/7)
• Ongoing keyword research
• Ad recreation and tweaking
• Conversion code tracing
• Campaign performance analysis
• Testing different networks
• Testing different demographics settings

 

AdWords Management is all about conversions. The cost per conversion and the conversion rate.

A conversion occurs when an internet user completes a desired action on your website.

For example, completes a sale, completes a quote request form or signs up for a news letter.

With proper tracking installed we can see exactly which keywords and advertisements lead to a conversion and what prevents the users from completing the desired action. 

Managing an AdWords campaign without tracking is the same as flying blind.

In a nutshell AdWords Management by COZA Marketing can be summed up as follows:

 Request your AdWords Management Quote now!