Do not test your ads!

Do not test your ads by doing a search on Google! If you want to test your ads, use Google's Ad Targeting Preview Tool.

 

If you test your ads by searching on Google, you generate impressions and skew the statistics. Not only is your website’s statistics now less accurate, but you have also influenced your campaign’s performance.

If you see your advertisement on Google and you do not click on the ad, it brings down the CTR (click through rate), which negatively influences your account and it costs you money. If you click on the ad, you are charged for the click and once again it costs you money.

Google's Ad Targeting Preview Tool allows you to simulate a Google search without affecting your campaign’s performance.

You can choose to search any Google domain, the location and the language, for which you want to test your advertisements.